A Concise Guide to Marketing Plans

Business & Finance, Career Planning & Job Hunting, Small Business, Marketing & Sales
Cover of the book A Concise Guide to Marketing Plans by Alan Le Marinel, Alan Le Marinel
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Author: Alan Le Marinel ISBN: 9781370215027
Publisher: Alan Le Marinel Publication: April 13, 2017
Imprint: Smashwords Edition Language: English
Author: Alan Le Marinel
ISBN: 9781370215027
Publisher: Alan Le Marinel
Publication: April 13, 2017
Imprint: Smashwords Edition
Language: English

A Concise Guide to Marketing Plans provides advice and guidance on writing successful Marketing Plans. The book covers all the necessary elements of writing a Marketing Plan together with advice on the use of a SWOT analysis, PESTE analysis, BDG Matrix and Ansoff Matrix to help achieve a balanced marketing mix. There is also advice and guidance and how to present it in a logical and structured format.

It is written by an experienced business professional who has substantial experience of writing Marketing Plans for a wide range of businesses from small business start-ups to management buyouts. Amongst other professional qualifications the author holds the International Diploma in Marketing awarded by the Chartered Institute of Marketing together with an MBA from Sheffield Business School.

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A Concise Guide to Marketing Plans provides advice and guidance on writing successful Marketing Plans. The book covers all the necessary elements of writing a Marketing Plan together with advice on the use of a SWOT analysis, PESTE analysis, BDG Matrix and Ansoff Matrix to help achieve a balanced marketing mix. There is also advice and guidance and how to present it in a logical and structured format.

It is written by an experienced business professional who has substantial experience of writing Marketing Plans for a wide range of businesses from small business start-ups to management buyouts. Amongst other professional qualifications the author holds the International Diploma in Marketing awarded by the Chartered Institute of Marketing together with an MBA from Sheffield Business School.

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