Alan Le Marinel: 4 books

A Concise Guide to Financial Accounts provides advice and guidance on preparing your own accounts for your business. The book covers all the necessary elements of preparing financial projections and management accounts to enable the entrepreneur to take control of their business and avoid financial...

A Concise Guide to Business Plans provides advice and guidance on writing Business Plans. The book covers all the necessary elements of writing a Business Plan and also provides a complete template for what to include and how to present it in a logical and structured format. It is written by...

Written in an easy to understand style the book aims to dispel the myth that marketing is a complex subject only of benefit to large businesses and gives a clear explanation of how the theories of marketing can be used in a practical manner. It aims to help you answer the three key questions in relation...

A Concise Guide to Marketing Plans provides advice and guidance on writing successful Marketing Plans. The book covers all the necessary elements of writing a Marketing Plan together with advice on the use of a SWOT analysis, PESTE analysis, BDG Matrix and Ansoff Matrix to help achieve a balanced...