符號的故事:從文字到圖像,45個關於宗教、經濟、政治與大眾文化的時代記憶

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Nonfiction, Art & Architecture, Graphic Art & Design
Cover of the book 符號的故事:從文字到圖像,45個關於宗教、經濟、政治與大眾文化的時代記憶 by 約瑟夫.皮爾希(Joseph Piercy), 城邦出版集團
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Author: 約瑟夫.皮爾希(Joseph Piercy) ISBN: 3119864084296
Publisher: 城邦出版集團 Publication: October 23, 2018
Imprint: 麥浩斯 Language: Chinese
Author: 約瑟夫.皮爾希(Joseph Piercy)
ISBN: 3119864084296
Publisher: 城邦出版集團
Publication: October 23, 2018
Imprint: 麥浩斯
Language: Chinese

我們日常生活中常看到各種符號、標誌,
但我們從來不問為什麼有這些符號?或這些符號為何這樣設計?

例如,愛心符號在解剖學上是不正確的,我們心臟跟愛心符號長得一點也不像。
或者為什麼藍牙符號是以十世紀丹麥國王的牙齒命名的。
你知道Twitter上15%的推文都包含標籤符號嗎?
每天有超過4,100萬人在使用#符號,還有「笑臉」符號起源於20世紀60年代的馬薩諸塞州?

符號顯示了最小與最簡單的想法是多麼重要,比文字和語言更精簡,卻傳達了更深層與廣泛的寓意。
本書收錄幾個世紀以來,宗教、政治和大眾文化的45個最重要的象徵,引人入勝的筆調講述了符號的歷史,以及它們背後代表的價值觀,將幫助我們更了解現在被符號包圍的世界。

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

我們日常生活中常看到各種符號、標誌,
但我們從來不問為什麼有這些符號?或這些符號為何這樣設計?

例如,愛心符號在解剖學上是不正確的,我們心臟跟愛心符號長得一點也不像。
或者為什麼藍牙符號是以十世紀丹麥國王的牙齒命名的。
你知道Twitter上15%的推文都包含標籤符號嗎?
每天有超過4,100萬人在使用#符號,還有「笑臉」符號起源於20世紀60年代的馬薩諸塞州?

符號顯示了最小與最簡單的想法是多麼重要,比文字和語言更精簡,卻傳達了更深層與廣泛的寓意。
本書收錄幾個世紀以來,宗教、政治和大眾文化的45個最重要的象徵,引人入勝的筆調講述了符號的歷史,以及它們背後代表的價值觀,將幫助我們更了解現在被符號包圍的世界。

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