新營銷:現代經理人不可不知的營銷新知識

Business & Finance, Management & Leadership, Management
Cover of the book 新營銷:現代經理人不可不知的營銷新知識 by 曉光, 寧川, 崧博出版事業有限公司
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Author: 曉光, 寧川 ISBN: 3470000000488
Publisher: 崧博出版事業有限公司 Publication: December 15, 2009
Imprint: 崧博出版事業有限公司 Language: Chinese
Author: 曉光, 寧川
ISBN: 3470000000488
Publisher: 崧博出版事業有限公司
Publication: December 15, 2009
Imprint: 崧博出版事業有限公司
Language: Chinese

本書介紹了營銷領域不斷勇現的許多營銷新概念、新理念、新方法、新技巧,它們被英特爾、諾基亞等《材富》500強企業和海爾、TCL、格蘭仕、商務通等中國頂級企業大力倡導並廣泛使用,且被這些企業的營銷總監、營銷經理及區域市場主管等視爲營銷策劃制勝的秘訣與法寶。融彙國際流行營銷時尚,紮根中國本土是本書最大的特色。本書還收錄了許多成功運用“新營銷”的企業實戰案例,以達到啓迪讀者營銷思路,引爆策劃靈感的目的,從而讓企業實現低成本的廣告投入,高回報的銷售業績。本書可以說是中國市場營銷人員開闊營銷視野,提升自身職業化與專業化程度的最佳讀本,同時也是企業總經理、非營銷職業經理人迅速把握營銷潮流的自修教程。

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本書介紹了營銷領域不斷勇現的許多營銷新概念、新理念、新方法、新技巧,它們被英特爾、諾基亞等《材富》500強企業和海爾、TCL、格蘭仕、商務通等中國頂級企業大力倡導並廣泛使用,且被這些企業的營銷總監、營銷經理及區域市場主管等視爲營銷策劃制勝的秘訣與法寶。融彙國際流行營銷時尚,紮根中國本土是本書最大的特色。本書還收錄了許多成功運用“新營銷”的企業實戰案例,以達到啓迪讀者營銷思路,引爆策劃靈感的目的,從而讓企業實現低成本的廣告投入,高回報的銷售業績。本書可以說是中國市場營銷人員開闊營銷視野,提升自身職業化與專業化程度的最佳讀本,同時也是企業總經理、非營銷職業經理人迅速把握營銷潮流的自修教程。

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