哈佛經理產品質量管理

Nonfiction, Social & Cultural Studies, Social Science
Cover of the book 哈佛經理產品質量管理 by 石地, 崧博出版事業有限公司
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Author: 石地 ISBN: 3460000017216
Publisher: 崧博出版事業有限公司 Publication: March 20, 2015
Imprint: 崧博出版事業有限公司 Language: Chinese
Author: 石地
ISBN: 3460000017216
Publisher: 崧博出版事業有限公司
Publication: March 20, 2015
Imprint: 崧博出版事業有限公司
Language: Chinese

產品是企業市場行銷組合中的一個重要因素。產品管理直接影響和決定著其他市場行銷組因素的管理,對企業市場行銷的成敗關係重大。在現代市場經濟條件下,每一個企業都應致力於產品品質的提高和組合結構的優化,以更好地滿足市場需要,提高企業產品競爭力,取得更好的經濟效益。

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

產品是企業市場行銷組合中的一個重要因素。產品管理直接影響和決定著其他市場行銷組因素的管理,對企業市場行銷的成敗關係重大。在現代市場經濟條件下,每一個企業都應致力於產品品質的提高和組合結構的優化,以更好地滿足市場需要,提高企業產品競爭力,取得更好的經濟效益。

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