医药营销：观察与思考

Business & Finance, Management & Leadership, Management Science
Cover of the book 医药营销：观察与思考 by , 崧博出版事業有限公司
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Author: ISBN: 3470000002312
Publisher: 崧博出版事業有限公司 Publication: December 15, 2009
Imprint: 崧博出版事業有限公司 Language: Chinese
Author:
ISBN: 3470000002312
Publisher: 崧博出版事業有限公司
Publication: December 15, 2009
Imprint: 崧博出版事業有限公司
Language: Chinese
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品牌包括兩方面含義："品"指商品、物品種類、等級，固然也含有人的品格；"牌"是企業單位內自己產品或服務專用名稱，一個企業獲取競爭優勢，進占國際市場的"通靈法寶"即是企業品牌知名席的遠造，亦即品牌略的取勝。

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品牌包括兩方面含義："品"指商品、物品種類、等級，固然也含有人的品格；"牌"是企業單位內自己產品或服務專用名稱，一個企業獲取競爭優勢，進占國際市場的"通靈法寶"即是企業品牌知名席的遠造，亦即品牌略的取勝。

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