You've only got 4 Minutes

Some years ago I became fascinated with first impressions. I had a colleague at the time that instinctively left a good impression wherever he went. He was not a top class performer and I was always amazed that his customers would often defend his mistakes even though they were suffering from them.
I decided then that I needed to know more about first impressions. I wanted to know why they were not only important in the short term, but also leave a lasting image that is extremely difficult to change. Why is it that when the impression is finally changed, the person will feel cheated that their first impression was incorrect? Even years later I have known people fight to defend that first impression as a matter of principle, anything less being a reflection on their ability to judge a character.
I then came across the statistic that 90% of people’s opinion of you is formulated in the first four minutes of meeting you and the content of this book started to take shape. Surely, I argued, if it only takes four minutes to form a lasting impression, it must be possible to take control of those first four minutes and leave in the mind of the person you are meeting whatever impression you would like to create.
So what happens in those first four minutes that makes them so important?
Put in its simplest terms we have to categorize people when we meet them in order to know how to react. Ten thousand years ago the categories might simply have been enemy or friend. Should I attack or embrace? The answer to that question however had to be instant to avoid a catastrophe and our ability to answer the question accurately has contributed to the development of our species.
Our society and therefore our categories have become more complex, but the need to make instant judgments has stayed with us.
This ebook attempts to explain the process of creating just the right impression and will help you control the impression you create.