Why Mexicans Don't Drink Molson
Rescuing Canadian Business From the Suds of Global Obscurity
Business & Finance, Economics, International
| Author: | Andrea Mandel-Campbell | ISBN: | 9781926685922 |
| Publisher: | Douglas and McIntyre (2013) Ltd. | Publication: | July 1, 2009 |
| Imprint: | Douglas & McIntyre | Language: | English |
| Author: | Andrea Mandel-Campbell |
| ISBN: | 9781926685922 |
| Publisher: | Douglas and McIntyre (2013) Ltd. |
| Publication: | July 1, 2009 |
| Imprint: | Douglas & McIntyre |
| Language: | English |
Canada has all the makings of a global leader, yet it has opted to become a laggard, frittering away its jackpot of rich resources rather than building viable multinationals that are ultimately the country’s best defence in a globalized world. Andrea Mandel-Campbell interviews some of Canada’s leading executives and behind-the-scenes movers and shakers to reveal the hidden challenges to Canada’s global success and the perils of continued complacency.
A lively and authoritative compendium of never-before-heard tales of Canadian companies abroad, Why Mexicans Don’t Drink Molson is also a hands-on guide for innovative competitiveness, helping readers to identify the nation’s previously underestimated assets and abilities.
Canada has all the makings of a global leader, yet it has opted to become a laggard, frittering away its jackpot of rich resources rather than building viable multinationals that are ultimately the country’s best defence in a globalized world. Andrea Mandel-Campbell interviews some of Canada’s leading executives and behind-the-scenes movers and shakers to reveal the hidden challenges to Canada’s global success and the perils of continued complacency.
A lively and authoritative compendium of never-before-heard tales of Canadian companies abroad, Why Mexicans Don’t Drink Molson is also a hands-on guide for innovative competitiveness, helping readers to identify the nation’s previously underestimated assets and abilities.
