What You See Is What You Get

My Autobiography

Biography & Memoir, Business, Business & Finance, Entrepreneurship & Small Business, Entrepreneurship
Cover of the book What You See Is What You Get by Alan Sugar, Pan Macmillan
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Author: Alan Sugar ISBN: 9780230754737
Publisher: Pan Macmillan Publication: September 30, 2010
Imprint: Macmillan Language: English
Author: Alan Sugar
ISBN: 9780230754737
Publisher: Pan Macmillan
Publication: September 30, 2010
Imprint: Macmillan
Language: English

From a Hackney council estate to the House of Lords, this is the extraordinary story of one of our greatest entrepreneurs.

Alan Sugar was born in 1947 and brought up on a council estate in Clapton, in Hackney. As a kid he watched his dad struggle to support the family, never knowing from one week to the next if he'd have a job. It had a huge impact on him, fuelling a drive to succeed that was to earn him a sizeable personal fortune. Now he describes his amazing journey, from schoolboy enterprises like making and selling his own ginger beer to setting up his own company at nineteen; from Amstrad's groundbreaking ventures in hi-fi and computers, which made him the darling of the stock exchange, to the dark days when he nearly lost it all; from his pioneering deal with Rupert Murdoch to his boardroom battles at Tottenham Hotspur FC.

In this compelling autobiography, he takes us into the world of The Apprentice, and describes his appointment as advisor to the government and elevation to the peerage. Like the man himself, What You See Is What You Get is forthright, funny and sometimes controversial.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

From a Hackney council estate to the House of Lords, this is the extraordinary story of one of our greatest entrepreneurs.

Alan Sugar was born in 1947 and brought up on a council estate in Clapton, in Hackney. As a kid he watched his dad struggle to support the family, never knowing from one week to the next if he'd have a job. It had a huge impact on him, fuelling a drive to succeed that was to earn him a sizeable personal fortune. Now he describes his amazing journey, from schoolboy enterprises like making and selling his own ginger beer to setting up his own company at nineteen; from Amstrad's groundbreaking ventures in hi-fi and computers, which made him the darling of the stock exchange, to the dark days when he nearly lost it all; from his pioneering deal with Rupert Murdoch to his boardroom battles at Tottenham Hotspur FC.

In this compelling autobiography, he takes us into the world of The Apprentice, and describes his appointment as advisor to the government and elevation to the peerage. Like the man himself, What You See Is What You Get is forthright, funny and sometimes controversial.

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