Web 2.0 and Social Networking for the Enterprise

Guidelines and Examples for Implementation and Management Within Your Organization

Nonfiction, Computers, Networking & Communications
Cover of the book Web 2.0 and Social Networking for the Enterprise by Joey Bernal, Pearson Education
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Author: Joey Bernal ISBN: 9780137043422
Publisher: Pearson Education Publication: October 15, 2009
Imprint: IBM Press Language: English
Author: Joey Bernal
ISBN: 9780137043422
Publisher: Pearson Education
Publication: October 15, 2009
Imprint: IBM Press
Language: English

The Hands-On Guide to Thriving with Web 2.0 and Social Networking

  • Deepen employee and coworker relationships, improve productivity, strengthen collaboration, and boost creativity
  • Embrace, support, and manage social networking so it works for you, not against you
  • Best practices and new case studies from IBM® and many of its most innovative portal and social networking sites

This book provides hands-on, start-to-finish guidance for business and IT decision-makers who want to drive value from Web 2.0 and social networking technologies. IBM expert Joey Bernal systematically identifies business functions and innovations these technologies can enhance and presents best-practice patterns for using them in both internal- and external-facing applications. Drawing on the immense experience of IBM and its customers, Bernal addresses both the business and technical issues enterprises must manage to succeed. He offers insights and case studies covering multiple technologies, including AJAX, REST, Atom/RSS, enterprise taxonomies, tagging, folksonomies, portals, mashups, blogs, wikis, and more. He also presents practical guidance for building robust, secure, collaborative applications by using applications and services from multiple sources with powerful tools such as WebSphere® Portal, Lotus® Connections, and IBM Mashup Center.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Hands-On Guide to Thriving with Web 2.0 and Social Networking

This book provides hands-on, start-to-finish guidance for business and IT decision-makers who want to drive value from Web 2.0 and social networking technologies. IBM expert Joey Bernal systematically identifies business functions and innovations these technologies can enhance and presents best-practice patterns for using them in both internal- and external-facing applications. Drawing on the immense experience of IBM and its customers, Bernal addresses both the business and technical issues enterprises must manage to succeed. He offers insights and case studies covering multiple technologies, including AJAX, REST, Atom/RSS, enterprise taxonomies, tagging, folksonomies, portals, mashups, blogs, wikis, and more. He also presents practical guidance for building robust, secure, collaborative applications by using applications and services from multiple sources with powerful tools such as WebSphere® Portal, Lotus® Connections, and IBM Mashup Center.

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