Visualizing Culture

Analyzing the Cultural Aesthetics of the Web

Business & Finance, Marketing & Sales, International, Nonfiction, Reference & Language, Language Arts, Communication, Art & Architecture, General Art
Cover of the book Visualizing Culture by Roxanne M. O'Connell, Peter Lang
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Roxanne M. O'Connell ISBN: 9781454199656
Publisher: Peter Lang Publication: June 1, 2013
Imprint: Peter Lang Inc., International Academic Publishers Language: English
Author: Roxanne M. O'Connell
ISBN: 9781454199656
Publisher: Peter Lang
Publication: June 1, 2013
Imprint: Peter Lang Inc., International Academic Publishers
Language: English

In an increasingly global society, the ability to identify a culture’s visual aesthetics helps us localize messages for better understanding and resonance with targeted audiences. But how do we identify the visual cues that specific cultures respond to? Based on Web design «best practices» and data collected from close to 2000 websites in more than 30 countries over a period of eight years, this book defines a methodology for identifying patterns – a «pattern language» – by which one can analyze the cultural aesthetics of a website to: (1) learn more about the visual communication patterns of a particular culture, (2) apply what is learned to the creation of new Web communication, and (3) identify trends in visual communication on the Web as influenced by emerging technologies.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In an increasingly global society, the ability to identify a culture’s visual aesthetics helps us localize messages for better understanding and resonance with targeted audiences. But how do we identify the visual cues that specific cultures respond to? Based on Web design «best practices» and data collected from close to 2000 websites in more than 30 countries over a period of eight years, this book defines a methodology for identifying patterns – a «pattern language» – by which one can analyze the cultural aesthetics of a website to: (1) learn more about the visual communication patterns of a particular culture, (2) apply what is learned to the creation of new Web communication, and (3) identify trends in visual communication on the Web as influenced by emerging technologies.

More books from Peter Lang

Cover of the book Shrinking Cities: Effects on Urban Ecology and Challenges for Urban Development by Roxanne M. O'Connell
Cover of the book Somali Oral Poetry and the Failed She-Camel Nation State by Roxanne M. O'Connell
Cover of the book Anne Brontë and the Trials of Life by Roxanne M. O'Connell
Cover of the book Grundlagen der Textsortenlinguistik by Roxanne M. O'Connell
Cover of the book Kulturbegegnung und Kulturkonflikt im (post-)kolonialen Kriminalroman by Roxanne M. O'Connell
Cover of the book Umgehung des § 613a BGB durch Aufhebungsvereinbarung und Neuvertrag by Roxanne M. O'Connell
Cover of the book Mentale Fitness im Tennis by Roxanne M. O'Connell
Cover of the book Applied Linguistics Research and Methodology by Roxanne M. O'Connell
Cover of the book Die rechtliche Regulierung der «Menschenfleischsuche» im Internet by Roxanne M. O'Connell
Cover of the book From Multitude to Crowds: Collective Action and the Media by Roxanne M. O'Connell
Cover of the book Transferprozesse der Moderne by Roxanne M. O'Connell
Cover of the book Variable Verguetung aus Zielvereinbarungen by Roxanne M. O'Connell
Cover of the book The Icon Debate by Roxanne M. O'Connell
Cover of the book Literary and cultural forays into the contemporary by Roxanne M. O'Connell
Cover of the book Divergenz und Konvergenz von Umsatzsteuer und Einkommensteuer by Roxanne M. O'Connell
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy