Virtually Free Marketing
Harnessing the Power of the Web for your Small Business
Business & Finance, Career Planning & Job Hunting, Small Business, Marketing & Sales, Sales & Selling
| Author: | Philip R. Holden | ISBN: | 9781408105504 |
| Publisher: | Bloomsbury Publishing | Publication: | January 1, 2009 |
| Imprint: | A&C Black Business Information and Development | Language: | English |
| Author: | Philip R. Holden |
| ISBN: | 9781408105504 |
| Publisher: | Bloomsbury Publishing |
| Publication: | January 1, 2009 |
| Imprint: | A&C Black Business Information and Development |
| Language: | English |
Web 2.0 is changing the way information is perceived about products and companies. The evolution of e-commerce, wikis, blogs and social networking sites means that the focus has shifted from 'impact' to 'engagement' and 'involvement'.
Virtually Free Marketing takes a look at how leading lights in e-commerce such as Amazon, Google and YouTube have made their mark, drawing lessons that all business owners can benefit from. It takes the reader step-by-step through marketing their own products and services effectively and cheaply using the level playing field of the Internet and will be a must-have ready for all small business owners and managers.
Web 2.0 is changing the way information is perceived about products and companies. The evolution of e-commerce, wikis, blogs and social networking sites means that the focus has shifted from 'impact' to 'engagement' and 'involvement'.
Virtually Free Marketing takes a look at how leading lights in e-commerce such as Amazon, Google and YouTube have made their mark, drawing lessons that all business owners can benefit from. It takes the reader step-by-step through marketing their own products and services effectively and cheaply using the level playing field of the Internet and will be a must-have ready for all small business owners and managers.
