Understanding Priming Effects in Social Psychology

Nonfiction, Health & Well Being, Medical, Specialties, Psychiatry, Psychology, Social Psychology, Cognitive Psychology
Cover of the book Understanding Priming Effects in Social Psychology by , Guilford Publications
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Author: ISBN: 9781462519361
Publisher: Guilford Publications Publication: September 12, 2014
Imprint: The Guilford Press Language: English
Author:
ISBN: 9781462519361
Publisher: Guilford Publications
Publication: September 12, 2014
Imprint: The Guilford Press
Language: English

How incidentally activated social representations affect subsequent thoughts and behaviors has long interested social psychologists. Recently, such priming effects have provoked debate and skepticism. Originally a special issue of Social Cognition, this book examines the theoretical challenges researchers must overcome to further advance priming studies and considers how these challenges can be met. The volume aims to reduce the confusion surrounding current discussions by more thoroughly considering the many phenomena in social psychology that the term priming encompasses, and closely examining the psychological processes that explain when and how different types of priming effects occur.

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How incidentally activated social representations affect subsequent thoughts and behaviors has long interested social psychologists. Recently, such priming effects have provoked debate and skepticism. Originally a special issue of Social Cognition, this book examines the theoretical challenges researchers must overcome to further advance priming studies and considers how these challenges can be met. The volume aims to reduce the confusion surrounding current discussions by more thoroughly considering the many phenomena in social psychology that the term priming encompasses, and closely examining the psychological processes that explain when and how different types of priming effects occur.

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