Turkish Kitchenware

No16

We are happy to have met you again at this year’s International Zuchex Fair, organized
for the 25th time. We would like to give you some information about our past fairs
before beginning to talk about today. Turkey’s official participation to the International
Home & Housewares Show 2014, which was held in Chicago US from 15th to 18th
March 2014, one of the most important fairs in the sector on housewares, kitchenwares,
and cooking equipments, was organized by Istanbul Mineral and Metals Exporters’
Association (IMMIB) for the 10th time this year. The Association attended the fair with
21 companies, with a total area of 344.1 square meters at the north and south halls.
In addition to that, more than 2,000 companies from 30 countries participated in
the Hong Kong Houseware Fair that was held for the 27th time between 20 and 23
April 2014. Istanbul Mineral and Metals Exporters’ Association organized the national
official participation to this fair for the 10th time this year, with the participation of
19 companies from Turkey. We have an upcoming fair announcement to make. The
Associations’ national official participation to the Zuchex Indonesia Fair, which will
be held at Jakarta between 13 and 15 November 2014, will take place for the first
time. Thanks to this national official organization, 12 companies from Turkey will find
the opportunity to introduce their products to the Indonesian market. Indonesia is
a target market for Turkish exporters since it is a developing market with the large
population of the country. Then, what have we done in the meantime? According to
the strategy that was developed for the Turkish Houseware and Kitchenware Sector
Overseas Marketing Team, we conducted our 5th overseas marketing activity directed
at Malaysia, Singapore, and Indonesia from May 24 to June 4, 2014. We had very
productive meetings due to having invited the right purchaser groups in each country.
We will continue to organize similar activities in the following days. This issue of
Kitchenware magazine was prepared as a special issue of Istanbul Mineral and Metals
Exporters’ Association for Zuchex Fair 2014, and we offer it to you filled with many
contents as usual. At the market section, we introduce the special products of a dozen
of companies and our interviews with several leading producers of the sector. We
hosted the Kumtel company that was launched in 1972 at our Brand Story section, and
other officials of the companies we interviewed including Ata Döküm, Lava, Tekno-tel,
Sarıca, Titiz, Enart, Bayraktar and Karmen. At our Nostalgia section, we opened our
doors to basketry. We also met with some of our successful designers. Ayça Güven
Koçer, Adlıhan Tartan, Berna Dalaman, and Serkan Sarıkaya are our guests in this issue.
Savaş Aydemir, Executive Chef of Four Seasons Hotel Istanbul at Sultanahmet told us
about his story of becoming a chef, and shared the recipes of some of his delicious
dishes with us. We hope you will enjoy Kitchenware magazine as much as we have
enjoyed preparing it.