Trendology
Building an Advantage through Data-Driven Real-Time Marketing
Business & Finance, Management & Leadership, Production & Operations Management, Marketing & Sales
| Author: | C. Kerns | ISBN: | 9781137479563 |
| Publisher: | Palgrave Macmillan US | Publication: | December 1, 2014 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | C. Kerns |
| ISBN: | 9781137479563 |
| Publisher: | Palgrave Macmillan US |
| Publication: | December 1, 2014 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.
In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.
