Total Value Development

How to Drive Service Innovation

Total Value Development provides a framework to help businesses innovate and derive greater value from the services they offer. The secret is to devise an innovative model built on total value creation, identified as the total value development (TVD) model.

The TVD model has broad applicability for any large organization. Here, case studies are presented showing the effectiveness of the TVD model in its practical application within companies. Statistical evidence is used to recommend improvements to performance outcomes, such as time compression, cost reduction, quality and innovation. Studies of over 100 service enterprises in the United States and the United Kingdom provide compelling evidence for benefits from business model innovation. Additional material in the form of guidance forms give readers the tools needed for the implementation and recording of successful in-project value development.

Providing both a practical framework and real-life examples of adding value to current business practices, this book is essential reading for executives, managers and researchers in the field of business and innovation.

Contents:

• Total Value Development Systems: Axioms and Images:

  • Towards a Framework for Total Value Development
  • A TVD Framework for Differentiating Customer Offerings
  • Envisioning Concurrent Development Systems

• Evidence for Advantages of a Composite Model:

  • Concurrent TVD: The Evolution of a Composite Model
  • Evidence for the Composite Model

• The Synergistic Elements of the Composite Model:

  • Early Influence: The Cornerstone of Innovation
  • Organic Team Structure: Integrating Horizontal Workflows
  • In-process Design Controls: Flexible Discipline for Cost-Effective Innovation
  • Computer Information Technologies

• Configuring Investment in Human Capital to Optimize Value:

  • Patterns of Simultaneous Influence and the Contingency of Radicalness
  • Knowledge Strategy as a Contingency Affecting NSD Best Practices
  • Orchestrating Collaborative Influence

• Championing Transformation for TVD Design Capabilities:

  • Strategic Drivers of Concurrent System Design
  • Championing Transformation Within Your Enterprise
  • Intrapreneurial and Entrepreneurial Ventures for TVD

• Appendices:

  • Methods of Research and Analysis
  • Transformational Workbooks

Readership: Executives, managers and researchers in the field of business and innovation.
Key Features:

• Generic theoretical model widely applicable to a variety of new business opportunities in services and goods industries
• Research based on quantitative and qualitative evidences for case studies
• Guidelines for the leadership of enterprise transformation