This is Social Commerce

Turning Social Media into Sales

Business & Finance
Cover of the book This is Social Commerce by Guy Clapperton, Wiley
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Author: Guy Clapperton ISBN: 9780857082541
Publisher: Wiley Publication: January 17, 2012
Imprint: Capstone Language: English
Author: Guy Clapperton
ISBN: 9780857082541
Publisher: Wiley
Publication: January 17, 2012
Imprint: Capstone
Language: English

The first book to market on the hottest topic on the web

Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means... and how to do it. Social media has moved on, it's not enough to just be engaging your customers in fun chit-chat, now you can sell to them directly through their favourite social media platform. ASOS, the fashion website, have just set up a commerce site on Facebook and people are scrambling to follow in their footsteps. No longer do you have the nightmare of dragging people from their social networking site to your homepage – you can get them buying right where they are! In this follow up to This Is Social Media Guy Clapperton uses the same easy-to-follow visuals and instructions to break the process down and show you exactly how to set up your own social commerce operation and how to make it a success.

Includes:

  • Step-by-step guide to setting up your own commerce site within social media platforms such as Facebook
  • Building a loyal community who will keep coming back and buying from you
  • How to offer superb customer service to your social media consumers
  • Developing new product especially for this new environment
  • Measuring your ROI
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The first book to market on the hottest topic on the web

Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means... and how to do it. Social media has moved on, it's not enough to just be engaging your customers in fun chit-chat, now you can sell to them directly through their favourite social media platform. ASOS, the fashion website, have just set up a commerce site on Facebook and people are scrambling to follow in their footsteps. No longer do you have the nightmare of dragging people from their social networking site to your homepage – you can get them buying right where they are! In this follow up to This Is Social Media Guy Clapperton uses the same easy-to-follow visuals and instructions to break the process down and show you exactly how to set up your own social commerce operation and how to make it a success.

Includes:

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