The Xiaomi Way Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World

Business & Finance, Economics, International, Marketing & Sales
Cover of the book The Xiaomi Way Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World by Li Wanqiang, McGraw-Hill Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Li Wanqiang ISBN: 9781259584541
Publisher: McGraw-Hill Education Publication: October 7, 2016
Imprint: McGraw-Hill Education Language: English
Author: Li Wanqiang
ISBN: 9781259584541
Publisher: McGraw-Hill Education
Publication: October 7, 2016
Imprint: McGraw-Hill Education
Language: English

How one small tech company got smart about social media and became "China's new smartphone king" (CNN)

In this exclusive inside look at the phenomenal rise of Xiaomi—the new smartphone company that’s giving Apple a run for their money—cofounder Li Wanqiang shares the secrets behind the viral marketing techniques, R&D innovations, and user-driven excitement that turned a small tech start-up into a world-class player. You’ll discover:

  • How Xiaomi became the third largest smartphone maker in the world—in just 4 years' time

  • How the cofounders landed their first million users—without spending a dime on advertising

  • How Xiaomi used social media to build exceptional brand recognition and word-of-mouth momentum

  • What every business can learn from Xiaomi's proven success in customer engagement, viral marketing, and cutting-edge product development

Already an instant bestseller in China, Wanqiang's eye-opening book provides an exciting new business model for today’s flatter, faster world of Internet marketing and user-inspired innovation. No matter how big or small your business, The Xiaomi Way can show you how to even the playing field, develop products people will love, spread the word through social media, and turn customers into passionate, lifelong fans.

Includes a foreword by Lei Jun**, Xiaomi CEO****.**

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

How one small tech company got smart about social media and became "China's new smartphone king" (CNN)

In this exclusive inside look at the phenomenal rise of Xiaomi—the new smartphone company that’s giving Apple a run for their money—cofounder Li Wanqiang shares the secrets behind the viral marketing techniques, R&D innovations, and user-driven excitement that turned a small tech start-up into a world-class player. You’ll discover:

Already an instant bestseller in China, Wanqiang's eye-opening book provides an exciting new business model for today’s flatter, faster world of Internet marketing and user-inspired innovation. No matter how big or small your business, The Xiaomi Way can show you how to even the playing field, develop products people will love, spread the word through social media, and turn customers into passionate, lifelong fans.

Includes a foreword by Lei Jun**, Xiaomi CEO****.**

More books from McGraw-Hill Education

Cover of the book Portfolio Performance Measurement and Benchmarking, Chapter 5 - Returns in the Presence of Cash Flows by Li Wanqiang
Cover of the book Beyond the Checkride: Flight Basics Your Instructor Never Taught You, Second Edition by Li Wanqiang
Cover of the book Redefining Airmanship by Li Wanqiang
Cover of the book First Exposure to Internal Medicine: Ambulatory Medicine by Li Wanqiang
Cover of the book The Social Innovation Imperative: Create Winning Products, Services, and Programs that Solve Society's Most Pressing Challenges by Li Wanqiang
Cover of the book Fast Innovation: Achieving Superior Differentiation, Speed to Market, and Increased Profitability by Li Wanqiang
Cover of the book Health Promotion Theory by Li Wanqiang
Cover of the book Mike Meyers' Guide to Supporting Windows 7 for CompTIA A+ Certification (Exams 701 & 702) by Li Wanqiang
Cover of the book Upstarts!: How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit from Their Success by Li Wanqiang
Cover of the book Standard Handbook of Plant Engineering by Li Wanqiang
Cover of the book The Power of Thanks: How Social Recognition Empowers Employees and Creates a Best Place to Work by Li Wanqiang
Cover of the book Practice Makes Perfect: Complete Spanish All-in-One by Li Wanqiang
Cover of the book Practical SQL Queries for Microsoft SQL Server 2008 R2 by Li Wanqiang
Cover of the book Trade Your Way to Financial Freedom by Li Wanqiang
Cover of the book Influencing Early Childhood Education: Key Figures, Philosophies And Ideas by Li Wanqiang
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy