The Voter’s Guide to Election Polls; Fifth Edition

Nonfiction, Reference & Language, Education & Teaching
Cover of the book The Voter’s Guide to Election Polls; Fifth Edition by Michael W. Traugott, Ph.D., Paul J. Lavrakas, Ph.D., Lulu Publishing Services
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Author: Michael W. Traugott, Ph.D., Paul J. Lavrakas, Ph.D. ISBN: 9781483459158
Publisher: Lulu Publishing Services Publication: November 14, 2016
Imprint: Lulu Publishing Services Language: English
Author: Michael W. Traugott, Ph.D., Paul J. Lavrakas, Ph.D.
ISBN: 9781483459158
Publisher: Lulu Publishing Services
Publication: November 14, 2016
Imprint: Lulu Publishing Services
Language: English

For the sixth presidential election running, Michael W. Traugott and Paul J. Lavrakas team up to give voters everything they need to know about election polls. When it comes to polls, the stakes are high, which is why this edition has been revised to incorporate information on the latest technologies used for data collection and data analysis. In straightforward language, the authors answer questions such as: • How do political candidates and organizations use poll data? • How do news organizations collect and report poll data? • Why do pollsters use samples? • How do media organizations analyze polls? They also examine common problems and complaints about polls, such as the increasing use of “push polls”—a political telemarketing technique—and polls conducted on the Internet that attract a large number of respondents who may not be representative of the general public.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

For the sixth presidential election running, Michael W. Traugott and Paul J. Lavrakas team up to give voters everything they need to know about election polls. When it comes to polls, the stakes are high, which is why this edition has been revised to incorporate information on the latest technologies used for data collection and data analysis. In straightforward language, the authors answer questions such as: • How do political candidates and organizations use poll data? • How do news organizations collect and report poll data? • Why do pollsters use samples? • How do media organizations analyze polls? They also examine common problems and complaints about polls, such as the increasing use of “push polls”—a political telemarketing technique—and polls conducted on the Internet that attract a large number of respondents who may not be representative of the general public.

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