The Undermining of Beliefs in the Autonomy and Rationality of Consumers

Business & Finance, Marketing & Sales, Nonfiction, Health & Well Being, Psychology
Cover of the book The Undermining of Beliefs in the Autonomy and Rationality of Consumers by John O'Shaughnessy, Nicholas O'Shaughnessy, Taylor and Francis
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Author: John O'Shaughnessy, Nicholas O'Shaughnessy ISBN: 9781135978266
Publisher: Taylor and Francis Publication: November 8, 2007
Imprint: Routledge Language: English
Author: John O'Shaughnessy, Nicholas O'Shaughnessy
ISBN: 9781135978266
Publisher: Taylor and Francis
Publication: November 8, 2007
Imprint: Routledge
Language: English

This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O Shaughnessy and O'Shaughnessy adopt a moderating perspective, rev

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O Shaughnessy and O'Shaughnessy adopt a moderating perspective, rev

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