Author: | D. Richards | ISBN: | 9781137432537 |
Publisher: | Palgrave Macmillan UK | Publication: | November 13, 2014 |
Imprint: | Palgrave Macmillan | Language: | English |
Author: | D. Richards |
ISBN: | 9781137432537 |
Publisher: | Palgrave Macmillan UK |
Publication: | November 13, 2014 |
Imprint: | Palgrave Macmillan |
Language: | English |
Offers a psychology based model that features seven key determinants of success or failure for innovation and entrepreneurial endeavours. Provides specific recommendations, examples and case studies that demonstrate how individual and group psychology must be engaged effectively to create entrepreneurial cultures capable of powerful innovation.
Offers a psychology based model that features seven key determinants of success or failure for innovation and entrepreneurial endeavours. Provides specific recommendations, examples and case studies that demonstrate how individual and group psychology must be engaged effectively to create entrepreneurial cultures capable of powerful innovation.