The Routledge Companion to Contemporary Brand Management

Business & Finance, Marketing & Sales, Research
Cover of the book The Routledge Companion to Contemporary Brand Management by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781317751571
Publisher: Taylor and Francis Publication: July 15, 2016
Imprint: Routledge Language: English
Author:
ISBN: 9781317751571
Publisher: Taylor and Francis
Publication: July 15, 2016
Imprint: Routledge
Language: English

The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers.

Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. 

Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers.

Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. 

Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.

More books from Taylor and Francis

Cover of the book Perspectives in Medical Geography by
Cover of the book Motherhood, Religion, and Society in Medieval Europe, 400-1400 by
Cover of the book The European Union and Global Governance by
Cover of the book Fighting the Slave Hunters in Central Africa by
Cover of the book Crime and the Life Course by
Cover of the book Breakdown and Change of Private Interest Governments by
Cover of the book Embedding Counselling and Communication Skills by
Cover of the book Cultural Revolution? by
Cover of the book Language in the Negotiation of Justice by
Cover of the book William Byrd by
Cover of the book European Cities in the Knowledge Economy by
Cover of the book The Sociology of School Organization by
Cover of the book Migrants, Minorities, and the Media by
Cover of the book Ancient Near Eastern History and Culture by
Cover of the book Supporting Children with Post Tramautic Stress Disorder by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy