The Purpose Revolution

How Leaders Create Engagement and Competitive Advantage in an Age of Social Good

Business & Finance, Business Reference, Human Resources & Personnel Management, Career Planning & Job Hunting
Cover of the book The Purpose Revolution by John B. Izzo, Ph.D., Jeff Vanderwielen, Berrett-Koehler Publishers
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Author: John B. Izzo, Ph.D., Jeff Vanderwielen ISBN: 9781626569683
Publisher: Berrett-Koehler Publishers Publication: March 13, 2018
Imprint: Berrett-Koehler Publishers Language: English
Author: John B. Izzo, Ph.D., Jeff Vanderwielen
ISBN: 9781626569683
Publisher: Berrett-Koehler Publishers
Publication: March 13, 2018
Imprint: Berrett-Koehler Publishers
Language: English

**Discover the Purpose Advantage!

Customers, employees, and investors are no longer satisfied with companies providing good products, good prospects, and good profits—they want them to do some social good, too. These “purpose-driven” companies do better on nearly every traditional metric: greater customer loyalty, higher retention, more innovation, and a healthier bottom line. But a nice mission statement and donations to charity won't make your company stand out. Using scores of real-world examples and practical exercises, John Izzo and Jeff Vanderwielen help leaders find a truly authentic purpose, one that is a natural fit for them and their organization. They describe concrete actions leaders can take to ensure that employees own it, customers and recruits connect with it, and every corporate action and activity reflects it.**

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

**Discover the Purpose Advantage!

Customers, employees, and investors are no longer satisfied with companies providing good products, good prospects, and good profits—they want them to do some social good, too. These “purpose-driven” companies do better on nearly every traditional metric: greater customer loyalty, higher retention, more innovation, and a healthier bottom line. But a nice mission statement and donations to charity won't make your company stand out. Using scores of real-world examples and practical exercises, John Izzo and Jeff Vanderwielen help leaders find a truly authentic purpose, one that is a natural fit for them and their organization. They describe concrete actions leaders can take to ensure that employees own it, customers and recruits connect with it, and every corporate action and activity reflects it.**

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