The Practice of Business

The practice of business involves the exchange of products for money. This process of selling is central to all business activity. Yet Selling is the one part of business that scares most people away. But selling is a part of life and something that we all do each day without realizing it. Les D. Crause takes away the mystery and fear of selling by explaining the simple principles that will help you to sell easily without fear. You will see how to address the weaknesses that are preventing you from being effective in this area. Les builds on the knowledge of Temperaments from his other book "Psychology in Business" to show you how to sell effectively to any kind of person you meet. He also shows the use of sex appeal and how to sell to the different genders. Influencing and Persuading others is both an art and science. Understanding how to this works makes the whole process so much easier. You will learn to not only sell, but do it well!