| Author: | Barbara Bund | ISBN: | 9780071801522 |
| Publisher: | McGraw-Hill Education | Publication: | November 16, 2005 |
| Imprint: | McGraw-Hill Education | Language: | English |
| Author: | Barbara Bund |
| ISBN: | 9780071801522 |
| Publisher: | McGraw-Hill Education |
| Publication: | November 16, 2005 |
| Imprint: | McGraw-Hill Education |
| Language: | English |
- Includes insights from Philip Kotler, Jack Welch, Michael Dell, Peter Drucker, Kenichi Ohmae, and other customer-based business innovators
- “Delighting the customer” is a sure route to success and profitability , as proven by customer-driven industry leaders from Microsoft to General Electric to Wal-Mart
- Barbara Bund has had a successful career in both the academic and business worlds, and is credited by Philip Kotler with popularizing the term “relationship marketing”
- Includes insights from Philip Kotler, Jack Welch, Michael Dell, Peter Drucker, Kenichi Ohmae, and other customer-based business innovators
- “Delighting the customer” is a sure route to success and profitability , as proven by customer-driven industry leaders from Microsoft to General Electric to Wal-Mart
- Barbara Bund has had a successful career in both the academic and business worlds, and is credited by Philip Kotler with popularizing the term “relationship marketing”
