The Objects of Affection
Semiotics and Consumer Culture
Fiction & Literature, Literary Theory & Criticism, Theory, Nonfiction, Entertainment, Performing Arts, Social & Cultural Studies, Social Science
| Author: | A. Berger | ISBN: | 9780230109902 |
| Publisher: | Palgrave Macmillan US | Publication: | July 19, 2010 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | A. Berger |
| ISBN: | 9780230109902 |
| Publisher: | Palgrave Macmillan US |
| Publication: | July 19, 2010 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.
In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.
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