The Myth of Market Share

Why Market Share Is the Fool's Gold of Business

Business & Finance, Personal Finance, Investing, Management & Leadership, Management, Finance & Investing
Cover of the book The Myth of Market Share by Richard Miniter, The Crown Publishing Group
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Richard Miniter ISBN: 9781400047383
Publisher: The Crown Publishing Group Publication: October 15, 2002
Imprint: Crown Business Language: English
Author: Richard Miniter
ISBN: 9781400047383
Publisher: The Crown Publishing Group
Publication: October 15, 2002
Imprint: Crown Business
Language: English

Richard Miniter skewers the sacred cow of market share and debunks the conventional wisdom that corporate profits rise as you grab more territory in the marketplace.

Market share is the fool’s gold of modern business. In reality, companies that maximize market share end up minimizing profits, while their smarter rivals earn higher returns. Three times out of four, on average, the most profitable firm is not the one with the largest slice of the market. Yet the myth of market share continues to hobble and kill great companies, while smaller competitors dig out real profits. Executives, entrepreneurs, investors, and regulators will learn why megamergers often fail, brand extensions wither, and stocks tumble. The Myth of Market Share also reveals a positive and proven strategy for transforming a company into a profit leader.

Richard Miniter recounts many cautionary tales of great companies that refused to change—and outlines the practical plans of those that changed and flourished. Managers and investors will profit from knowing why Dell prospers by treating market share as a benchmark, not as a goal. Executives and entrepreneurs can retool their strategies by examining the case studies in this book, including Ryanair, an upstart Irish air carrier that transformed itself into the world’s most profitable airline; International Paper, a manufacturing Goliath that tried to buy success; Boeing, the plane maker that pulled out of a steep dive by jettisoning its market share strategies; and DaimlerChrysler, the carmaker that stalled when it tried to be all things to all people.

By providing a road map for persuading doubtful colleagues and leading a company to profit leadership, The Myth of Market Share is an entertaining, historical review and leadership tutorial, delivering proven strategies for generating long-term profits and sustainable growth during these uncertain times.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Richard Miniter skewers the sacred cow of market share and debunks the conventional wisdom that corporate profits rise as you grab more territory in the marketplace.

Market share is the fool’s gold of modern business. In reality, companies that maximize market share end up minimizing profits, while their smarter rivals earn higher returns. Three times out of four, on average, the most profitable firm is not the one with the largest slice of the market. Yet the myth of market share continues to hobble and kill great companies, while smaller competitors dig out real profits. Executives, entrepreneurs, investors, and regulators will learn why megamergers often fail, brand extensions wither, and stocks tumble. The Myth of Market Share also reveals a positive and proven strategy for transforming a company into a profit leader.

Richard Miniter recounts many cautionary tales of great companies that refused to change—and outlines the practical plans of those that changed and flourished. Managers and investors will profit from knowing why Dell prospers by treating market share as a benchmark, not as a goal. Executives and entrepreneurs can retool their strategies by examining the case studies in this book, including Ryanair, an upstart Irish air carrier that transformed itself into the world’s most profitable airline; International Paper, a manufacturing Goliath that tried to buy success; Boeing, the plane maker that pulled out of a steep dive by jettisoning its market share strategies; and DaimlerChrysler, the carmaker that stalled when it tried to be all things to all people.

By providing a road map for persuading doubtful colleagues and leading a company to profit leadership, The Myth of Market Share is an entertaining, historical review and leadership tutorial, delivering proven strategies for generating long-term profits and sustainable growth during these uncertain times.

More books from The Crown Publishing Group

Cover of the book A Quiet Place in a Crazy World by Richard Miniter
Cover of the book Fearless by Richard Miniter
Cover of the book Secrets of the Vine Devotional by Richard Miniter
Cover of the book Something Needs to Change by Richard Miniter
Cover of the book Rare Bird by Richard Miniter
Cover of the book Dragons of the Valley by Richard Miniter
Cover of the book God's Hand on America by Richard Miniter
Cover of the book The Second Coming of Steve Jobs by Richard Miniter
Cover of the book A Gathering of Finches by Richard Miniter
Cover of the book Slander by Richard Miniter
Cover of the book Holy Sexuality and the Gospel by Richard Miniter
Cover of the book The Case for Jesus by Richard Miniter
Cover of the book Hollywood Nation by Richard Miniter
Cover of the book Who Do You Say I Am? by Richard Miniter
Cover of the book West Point Way of Leadership by Richard Miniter
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy