The Making of European Consumption
Facing the American Challenge
Nonfiction, History, World History, Social & Cultural Studies, Social Science, Sociology
| Author: | ISBN: | 9781137374042 | |
| Publisher: | Palgrave Macmillan UK | Publication: | January 26, 2015 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | |
| ISBN: | 9781137374042 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | January 26, 2015 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
American ideals and models feature prominently in the master narrative of post-war European consumer societies. This book demonstrates that Europeans did not appropriate a homogenous notion of America, rather post-war European consumption was a process of selective appropriation of American elements.
American ideals and models feature prominently in the master narrative of post-war European consumer societies. This book demonstrates that Europeans did not appropriate a homogenous notion of America, rather post-war European consumption was a process of selective appropriation of American elements.
