The Language of Organizational Styling

Nonfiction, Reference & Language, Language Arts, Linguistics, Business & Finance
Cover of the book The Language of Organizational Styling by Lionel Wee, Cambridge University Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Lionel Wee ISBN: 9781316189382
Publisher: Cambridge University Press Publication: January 22, 2015
Imprint: Cambridge University Press Language: English
Author: Lionel Wee
ISBN: 9781316189382
Publisher: Cambridge University Press
Publication: January 22, 2015
Imprint: Cambridge University Press
Language: English

The ways in which commercial organizations and service providers 'style' themselves - creating the image they wish to portray to their potential consumers - is a long-established area of research in the fields of sociology and business studies. However, language also plays an important role in organizational styling, something which until now has been largely overlooked in the literature. This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves. It discusses in detail a number of case studies and presents an innovative take on the notion of style, as well as bringing together work from linguistics, business studies and sociology. This interdisciplinary book will be of interest to scholars and advanced students in sociolinguistics, and scholars of sociology and business studies.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The ways in which commercial organizations and service providers 'style' themselves - creating the image they wish to portray to their potential consumers - is a long-established area of research in the fields of sociology and business studies. However, language also plays an important role in organizational styling, something which until now has been largely overlooked in the literature. This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves. It discusses in detail a number of case studies and presents an innovative take on the notion of style, as well as bringing together work from linguistics, business studies and sociology. This interdisciplinary book will be of interest to scholars and advanced students in sociolinguistics, and scholars of sociology and business studies.

More books from Cambridge University Press

Cover of the book Probability with Martingales by Lionel Wee
Cover of the book Biometric State by Lionel Wee
Cover of the book Endangered Languages and New Technologies by Lionel Wee
Cover of the book A First Course in Differential Geometry by Lionel Wee
Cover of the book Gaseous Radiation Detectors by Lionel Wee
Cover of the book Mathematics for Economics and Finance by Lionel Wee
Cover of the book Combustion Waves and Fronts in Flows by Lionel Wee
Cover of the book Harmonic and Subharmonic Function Theory on the Hyperbolic Ball by Lionel Wee
Cover of the book The First Year of College by Lionel Wee
Cover of the book Children's Multilingual Development and Education by Lionel Wee
Cover of the book Jewish Identity and Civil Rights in America by Lionel Wee
Cover of the book The Cambridge Companion to Erotic Literature by Lionel Wee
Cover of the book Homer: Iliad Book 22 by Lionel Wee
Cover of the book Reformation Europe by Lionel Wee
Cover of the book General Relativity by Lionel Wee
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy