The Handbook of Media and Mass Communication Theory
Nonfiction, Social & Cultural Studies, Social Science
| Author: | ISBN: | 9781118770009 | |
| Publisher: | Wiley | Publication: | March 10, 2014 |
| Imprint: | Wiley-Blackwell | Language: | English |
| Author: | |
| ISBN: | 9781118770009 |
| Publisher: | Wiley |
| Publication: | March 10, 2014 |
| Imprint: | Wiley-Blackwell |
| Language: | English |
The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication.
- Focuses on all aspects of current and classic theories and practices relating to media and mass communication
- Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas
- Gives niche theories new life in several essays that use them to illuminate their application in specific contexts
- Features coverage of a wide variety of theoretical perspectives
- Pays close attention to the use of theory in understanding new communication contexts, such as social media
2 Volumes
Volumes are aslo available for individual purchase
The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication.
- Focuses on all aspects of current and classic theories and practices relating to media and mass communication
- Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas
- Gives niche theories new life in several essays that use them to illuminate their application in specific contexts
- Features coverage of a wide variety of theoretical perspectives
- Pays close attention to the use of theory in understanding new communication contexts, such as social media
2 Volumes
Volumes are aslo available for individual purchase
