The Greater Goal

Connecting Purpose and Performance

One of the most powerful forces on Earth is an organization fully aligned, individual by individual, team by team, to achieve mutual success. In this vivid business story, Ken Jennings and Heather Hyde provide a road map to guide leaders through the process of engaging employees at all levels of the organization to find the deeper meaning and higher purposes of their work. Learning these methods is Alex Beckley, a leader who receives a wake-up call that inspires him to live and lead differently. He discovers how to invite his coworkers to join a cause, not just a company—to commit to a Greater Goal—and lead the process of shared goal achievement. Alex learns the Star Model, a process encompassing five practices that can help you discover and deliver on your own purpose and passions, in alignment with many others, to accomplish something good and great. Come along on the adventure!