The Global Sport Economy

Contemporary Issues

Business & Finance, Economics, International, Industries & Professions, Industries, Nonfiction, Sports
Cover of the book The Global Sport Economy by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9780429619731
Publisher: Taylor and Francis Publication: May 29, 2019
Imprint: Routledge Language: English
Author:
ISBN: 9780429619731
Publisher: Taylor and Francis
Publication: May 29, 2019
Imprint: Routledge
Language: English

This book examines the global sports ecosystem through three of its central pillars: Sport marketing, sports equipment manufacture and sales, and sport governance and organization. By focusing on these three themes, the book presents a nuanced and multi-faceted view of how the global sports economy works and what its main strategic challenges and opportunities are.

Offering a balance between theory and practice, and adopting an international perspective with case studies and examples from the Americas, Europe and Asia, the book addresses key issues such as corporate social responsibility, the impact of culture on international sport business, innovation and entrepreneurship, and consumer behaviour.

The Global Sport Economy is fascinating reading for students, researchers and practitioners with an interest in sport business and management, sport marketing, the sporting goods industry and distribution and sport governance.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book examines the global sports ecosystem through three of its central pillars: Sport marketing, sports equipment manufacture and sales, and sport governance and organization. By focusing on these three themes, the book presents a nuanced and multi-faceted view of how the global sports economy works and what its main strategic challenges and opportunities are.

Offering a balance between theory and practice, and adopting an international perspective with case studies and examples from the Americas, Europe and Asia, the book addresses key issues such as corporate social responsibility, the impact of culture on international sport business, innovation and entrepreneurship, and consumer behaviour.

The Global Sport Economy is fascinating reading for students, researchers and practitioners with an interest in sport business and management, sport marketing, the sporting goods industry and distribution and sport governance.

More books from Taylor and Francis

Cover of the book Total Propaganda by
Cover of the book Routledge Handbook of Risk Studies by
Cover of the book Images of Islam, 1453–1600 by
Cover of the book Wake Up Little Susie by
Cover of the book Health and Safety Pocket Book by
Cover of the book Old Europe, New Europe and the Transatlantic Security Agenda by
Cover of the book The Dynamic Landscape by
Cover of the book Evangelicals Etcetera by
Cover of the book Supporting Children with Sensory Impairment by
Cover of the book International Peacebuilding by
Cover of the book Philip Augustus by
Cover of the book Imperial Britain by
Cover of the book Media Cultures by
Cover of the book Empire and Commerce in Africa by
Cover of the book The Voyage of Captain John Saris to Japan, 1613 by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy