The Future of Audiences
A Foresight Analysis of Interfaces and Engagement
Nonfiction, Entertainment, Performing Arts, Film, Social & Cultural Studies, Social Science
| Author: | ISBN: | 9783319756387 | |
| Publisher: | Springer International Publishing | Publication: | April 5, 2018 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | |
| ISBN: | 9783319756387 |
| Publisher: | Springer International Publishing |
| Publication: | April 5, 2018 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
This book brings together contributions from scholars across Europe to present findings from a foresight analysis exercise on audiences and audience analysis, looking towards an increasingly datafied world and anticipating the ubiquity of the internet of things. The book uses knowledge emerging out of three foresight exercises, produced in co-operation with more than 50 stake-holding organisations and building on systematic reviews of audience research. It works through these exercises to arrive at a renewed agenda for audience studies within communication scholarship in the context of intrusive and connected interfaces and emerging communicative practices.
This book brings together contributions from scholars across Europe to present findings from a foresight analysis exercise on audiences and audience analysis, looking towards an increasingly datafied world and anticipating the ubiquity of the internet of things. The book uses knowledge emerging out of three foresight exercises, produced in co-operation with more than 50 stake-holding organisations and building on systematic reviews of audience research. It works through these exercises to arrive at a renewed agenda for audience studies within communication scholarship in the context of intrusive and connected interfaces and emerging communicative practices.
