| Author: | Hilaire Belloc | ISBN: | 9781911535614 |
| Publisher: | Interactive Media | Publication: | October 13, 2016 |
| Imprint: | The Big Nest | Language: | English |
| Author: | Hilaire Belloc |
| ISBN: | 9781911535614 |
| Publisher: | Interactive Media |
| Publication: | October 13, 2016 |
| Imprint: | The Big Nest |
| Language: | English |
An insightful text exposing the workings of press and media industries. Belloc discovered fundamental conflicts of interest within mass media which resulted in heavy influences of advertisers and in some cases complete control of the industry. The model of selling for less than production cost with the balance made up from advertising is the flawed model used today in pretty much every major mass media house.
An insightful text exposing the workings of press and media industries. Belloc discovered fundamental conflicts of interest within mass media which resulted in heavy influences of advertisers and in some cases complete control of the industry. The model of selling for less than production cost with the balance made up from advertising is the flawed model used today in pretty much every major mass media house.
