The Freak Factor: Discovering Uniqueness by Flaunting Weakness

We live in a world that values and enforces conformity and normality. Our homes, schools and organizations want to create people who are well-balanced and well-rounded. They teach people to fit in, not to stand out. However, this approach is wrong and ineffective, and causes our children, students and workers to become mediocre and average.

Dyslexic billionaires, autistic software-testers, retail giants, disruptive students and aging grandparents demonstrate that what makes us weird also makes us wonderful. What makes us weak also makes us strong. Successful people are abnormal, unbalanced and unusual. They don’t fit in. They freak out.

If you are looking for a fresh and unconventional approach to personal transformation, then you're in the right place. I want you to flaunt your weaknesses, exaggerate them and amplify them.

Sound crazy? It is. And it works.
This book will show you how to:
-Achieve greater fulfillment in your life and career.
-Maximize your authenticity and be yourself.
-Discover your superpowers by uncovering your weaknesses.
-Create work that fits your unique characteristics.
-Increase your self-control.
-Cure procrastination.

Dave Rendall has a radical prescription for chronic dissatisfaction: Stop working on your weaknesses and start amplifying them instead. The Freak Factor flips the cult of self-improvement on its head with stories of real people who have soared to success by embracing their uniqueness.
- Daniel H. Pink, author of Drive and A Whole New Mind

David Rendall reclaims the term "freak" for what it is - a powerful, game-changing competitive advantage in life and business. This book will change the way you think about being different, and show you how it's the secret to turning around your career.
- Pam Slim, author of Escape from Cubicle Nation

The Freak Factor is an important idea, and David Rendall's is a voice to be reckoned with. We should all look to our lives to see how we can accommodate rather than eliminate the freaks!
- Nick Morgan, author of Trust Me: Four Steps to Authenticity and Charisma

Everything you've read about weakness is wrong.... until now. This book will help you stop trying to be well-rounded and start excelling at what you always knew you were best at. Raise your freak flag and wave it with pride!
- Chris Guillebeau, author of The Art of Non-Conformity

Are you a freak? Yes, you are, if you want to be extraordinary. In this provocative book, David Rendall shows why being outstanding comes from first standing out.
- Sally Hogshead, author, Fascinate: Your 7 Triggers to Persuasion and Captivation