The Four-Day Win
End Your Diet War and Achieve Thinner Peace
Nonfiction, Health & Well Being, Health, Nutrition & Diet, Weight Loss, Healthy Living, Diets
| Author: | Martha Beck | ISBN: | 9781623362317 |
| Publisher: | Potter/Ten Speed/Harmony/Rodale | Publication: | December 26, 2006 |
| Imprint: | Rodale Books | Language: | English |
| Author: | Martha Beck |
| ISBN: | 9781623362317 |
| Publisher: | Potter/Ten Speed/Harmony/Rodale |
| Publication: | December 26, 2006 |
| Imprint: | Rodale Books |
| Language: | English |
The woman Psychology Today calls "the best-known life coach in America" shatters the myth that willpower is an effective weight-loss tool and introduces a revolutionary approach to lifetime leanness based on a series of "4-Day Wins" that work with any weight-loss program.
Substitute a good habit for a bad one and stick to it for just 4 days, and it begins to feel normal. That's the surprising discovery that holds the key to lifetime weight control, according to life coach and New York Times best-selling author Martha Beck. Not a conventional diet or exercise program, The Four-Day Win combines evolutionary logic, psychology, and neuroplasticity (the ability of the brain to restructure itself, which suggests ways to reshape our bodies) with strategies and success stories--plus large doses of humor and an insightful, straightforward approach to teach the principles required to reverse weight issues.
Drawn from hundreds of hours interviewing weight losers--in both her discussions with private clients and her groundbreaking consulting work for Jenny Craig--Dr. Beck reveals:
• Why willpower-based dieting is doomed to fail
• How to step out of the conflict between the rule-making Commander (who bans all our favorite foods) and the rule-breaking Resistor (who gives in to cravings) and reach the Watcher, who is our happiest self
• What the latest research into the mind-body connection reveals about how our emotions affect our eating
Breaking down the weight-loss marathon into 4-day intervals, Dr. Beck provides effective strategies for changing the behaviors that make us fat. And if there is a relapse, readers take comfort in knowing they are just 4 days from turning it around.
The woman Psychology Today calls "the best-known life coach in America" shatters the myth that willpower is an effective weight-loss tool and introduces a revolutionary approach to lifetime leanness based on a series of "4-Day Wins" that work with any weight-loss program.
Substitute a good habit for a bad one and stick to it for just 4 days, and it begins to feel normal. That's the surprising discovery that holds the key to lifetime weight control, according to life coach and New York Times best-selling author Martha Beck. Not a conventional diet or exercise program, The Four-Day Win combines evolutionary logic, psychology, and neuroplasticity (the ability of the brain to restructure itself, which suggests ways to reshape our bodies) with strategies and success stories--plus large doses of humor and an insightful, straightforward approach to teach the principles required to reverse weight issues.
Drawn from hundreds of hours interviewing weight losers--in both her discussions with private clients and her groundbreaking consulting work for Jenny Craig--Dr. Beck reveals:
• Why willpower-based dieting is doomed to fail
• How to step out of the conflict between the rule-making Commander (who bans all our favorite foods) and the rule-breaking Resistor (who gives in to cravings) and reach the Watcher, who is our happiest self
• What the latest research into the mind-body connection reveals about how our emotions affect our eating
Breaking down the weight-loss marathon into 4-day intervals, Dr. Beck provides effective strategies for changing the behaviors that make us fat. And if there is a relapse, readers take comfort in knowing they are just 4 days from turning it around.
