The Fashion Forecasters

A Hidden History of Color and Trend Prediction

Nonfiction, Art & Architecture, General Art, Graphic Art & Design, Textile & Costume, Fashion, Business & Finance, Industries & Professions, Industries
Cover of the book The Fashion Forecasters by , Bloomsbury Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781350017153
Publisher: Bloomsbury Publishing Publication: March 8, 2018
Imprint: Bloomsbury Visual Arts Language: English
Author:
ISBN: 9781350017153
Publisher: Bloomsbury Publishing
Publication: March 8, 2018
Imprint: Bloomsbury Visual Arts
Language: English

The fashion business has been collecting and analyzing information about colors, fabrics, silhouettes, and styles since the 18th century - activities that have long been shrouded in mystery. The Fashion Forecasters is the first book to reveal the hidden history of color and trend forecasting and to explore its relevance to the fashion business of the past two centuries. It sheds light on trend forecasting in the industrial era, the profession's maturation during the modernist moment of the 20th century, and its continued importance in today's digital fast-fashion culture.

Based on in-depth archival research and oral history interviews, The Fashion Forecasters examines the entrepreneurs, service companies, and consultants that have worked behind the scenes to connect designers and retailers to emerging fashion trends in Europe, North America, and Asia. Here you will read about the trend studios, color experts, and international trade fairs that formalized the prediction process in the modern era, and hear the voices of leading contemporary practitioners at international forecasting companies such as the Doneger Group in New York and WGSN in London. Probing the inner workings of the global fashion system, The Fashion Forecasters blends history, biography, and ethnography into a highly readable cultural narrative.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The fashion business has been collecting and analyzing information about colors, fabrics, silhouettes, and styles since the 18th century - activities that have long been shrouded in mystery. The Fashion Forecasters is the first book to reveal the hidden history of color and trend forecasting and to explore its relevance to the fashion business of the past two centuries. It sheds light on trend forecasting in the industrial era, the profession's maturation during the modernist moment of the 20th century, and its continued importance in today's digital fast-fashion culture.

Based on in-depth archival research and oral history interviews, The Fashion Forecasters examines the entrepreneurs, service companies, and consultants that have worked behind the scenes to connect designers and retailers to emerging fashion trends in Europe, North America, and Asia. Here you will read about the trend studios, color experts, and international trade fairs that formalized the prediction process in the modern era, and hear the voices of leading contemporary practitioners at international forecasting companies such as the Doneger Group in New York and WGSN in London. Probing the inner workings of the global fashion system, The Fashion Forecasters blends history, biography, and ethnography into a highly readable cultural narrative.

More books from Bloomsbury Publishing

Cover of the book Rome by
Cover of the book Refusals to License Intellectual Property by
Cover of the book Governing Biobanks by
Cover of the book Commando by
Cover of the book Satirizing Modernism by
Cover of the book Four Revenge Tragedies by
Cover of the book Wisden on the Ashes by
Cover of the book America's Forgotten Middle East Initiative by
Cover of the book Golf Ball by
Cover of the book Quantitative Research in Linguistics by
Cover of the book The Fourth Crusade 1202–04 by
Cover of the book International Criminal Law by
Cover of the book Sopwith Pup Aces of World War 1 by
Cover of the book Crash Test Boat by
Cover of the book Armies of the Great Northern War 1700–1720 by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy