The Codes of Advertising

Fetishism and the Political Economy of Meaning in the Consumer Society

Nonfiction, Social & Cultural Studies, Social Science
Cover of the book The Codes of Advertising by Sut Jhally, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Sut Jhally ISBN: 9781135213022
Publisher: Taylor and Francis Publication: May 22, 2014
Imprint: Routledge Language: English
Author: Sut Jhally
ISBN: 9781135213022
Publisher: Taylor and Francis
Publication: May 22, 2014
Imprint: Routledge
Language: English

This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.

More books from Taylor and Francis

Cover of the book Gender, Heteronormativity, and the American Presidency by Sut Jhally
Cover of the book Homegrown Development in Africa by Sut Jhally
Cover of the book Lost Children of the Empire by Sut Jhally
Cover of the book Biblical Resistance Hermeneutics within a Caribbean Context by Sut Jhally
Cover of the book Hopes & Dreams - Developing Potential by Sut Jhally
Cover of the book Schelling versus Hegel by Sut Jhally
Cover of the book Propaganda in the Information Age by Sut Jhally
Cover of the book Representations of Slave Women in Discourses on Slavery and Abolition, 1780–1838 by Sut Jhally
Cover of the book The Life and Teaching of Karl Marx (Routledge Revivals) by Sut Jhally
Cover of the book Celebrity, Convergence and Transformation by Sut Jhally
Cover of the book Schools and Schooling in the Digital Age by Sut Jhally
Cover of the book Social Relations in a Secondary School by Sut Jhally
Cover of the book The Kabbalah (Routledge Revivals) by Sut Jhally
Cover of the book Hospitality, Tourism, and Lifestyle Concepts by Sut Jhally
Cover of the book Pseudo-Problems by Sut Jhally
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy