The B2B Executive Playbook

The Ultimate Weapon for Achieving Sustainable, Predictable and Profitable Growth

Business & Finance, Economics, Development & Growth, Management & Leadership, Management
Cover of the book The B2B Executive Playbook by Sean Geehan, Clerisy Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Sean Geehan ISBN: 9781578604470
Publisher: Clerisy Press Publication: August 9, 2011
Imprint: Clerisy Press Language: English
Author: Sean Geehan
ISBN: 9781578604470
Publisher: Clerisy Press
Publication: August 9, 2011
Imprint: Clerisy Press
Language: English

The first book completely focused on successfully running B2B, which is very different from B2C. The fate of a B2B lies in the hands of a few individuals so what ultimately determines if a company thrives, or even survives, is how these key relationships are targeted, structured and managed. Over 30 percent of all B2B product development, marketing, and other discretionary dollars are wasted. When the realities of B2B marketplace are not integrated into a company's SOP, it is more likely that the company is wasting money as well as the employees' time and efforts. If the budget and plans aren't structured for B2B specifically, they won't move the meter. But there is good news -- there is a corresponding equal amount of potential revenue, growth and prosperity. The leading B2B companies dramatically build their top and bottom lines when leaders realize that success, undeniably and unquestionably, resides with how they engage with the their customers and how that will drive their internal alignment and operations. What is it that they are doing differently than their competition and others in their industry that drive revenue growth, deliver predictable earnings, retain and grow customers and develop new offerings that customers will not only buy, but for which they will pay premiums.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The first book completely focused on successfully running B2B, which is very different from B2C. The fate of a B2B lies in the hands of a few individuals so what ultimately determines if a company thrives, or even survives, is how these key relationships are targeted, structured and managed. Over 30 percent of all B2B product development, marketing, and other discretionary dollars are wasted. When the realities of B2B marketplace are not integrated into a company's SOP, it is more likely that the company is wasting money as well as the employees' time and efforts. If the budget and plans aren't structured for B2B specifically, they won't move the meter. But there is good news -- there is a corresponding equal amount of potential revenue, growth and prosperity. The leading B2B companies dramatically build their top and bottom lines when leaders realize that success, undeniably and unquestionably, resides with how they engage with the their customers and how that will drive their internal alignment and operations. What is it that they are doing differently than their competition and others in their industry that drive revenue growth, deliver predictable earnings, retain and grow customers and develop new offerings that customers will not only buy, but for which they will pay premiums.

More books from Clerisy Press

Cover of the book Jump Start Your Brain by Sean Geehan
Cover of the book Ghosthunting Florida by Sean Geehan
Cover of the book Disneyland: Sunrise to Sunrise by Sean Geehan
Cover of the book The Comeback Kids by Sean Geehan
Cover of the book Ain't Misbehavin' by Sean Geehan
Cover of the book Bullet with Your Name on It by Sean Geehan
Cover of the book Nashville Haunted Handbook by Sean Geehan
Cover of the book North Pole Tenderfoot by Sean Geehan
Cover of the book Summer of Shadows by Sean Geehan
Cover of the book Twin Cities Haunted Handbook by Sean Geehan
Cover of the book Winning: From Walk-On to Captain, in Football and Life by Sean Geehan
Cover of the book Frozen in Time by Sean Geehan
Cover of the book Mets Journal by Sean Geehan
Cover of the book The Local Boys by Sean Geehan
Cover of the book Movie Confidential by Sean Geehan
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy