The Anatomy of Persuasion

How to Persuade Others To Act on Your Ideas, Accept Your Proposals, Buy Your Products or Services, Hire You, Promote You, and More!

Business & Finance, Business Reference, Business Communication, Marketing & Sales, Sales & Selling
Cover of the book The Anatomy of Persuasion by Norbert AUBUCHON, AMACOM
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Author: Norbert AUBUCHON ISBN: 9780814417010
Publisher: AMACOM Publication: June 27, 2007
Imprint: AMACOM Language: English
Author: Norbert AUBUCHON
ISBN: 9780814417010
Publisher: AMACOM
Publication: June 27, 2007
Imprint: AMACOM
Language: English

Some people seem to be able to talk anybody into anything! Do they simply possess a natural talent that the rest of us can never hope to imitate? This refreshing books says "No!" and provides readers with a unique, proven, step-by-step analytical thinking process that anyone can use to analyze, organize, and present information in a persuasive way. The Anatomy of Persuasion literally dissects each step in theĀ persuasion process. Readers will turn their great ideas into tangible realities as they learn how to: * apply the two major principles of communication * perceive the needs of others * present the features and benefits of their idea * understand the subconscious decisions people often make * create a logical, error-free proposal (oral or written) that will win the day.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Some people seem to be able to talk anybody into anything! Do they simply possess a natural talent that the rest of us can never hope to imitate? This refreshing books says "No!" and provides readers with a unique, proven, step-by-step analytical thinking process that anyone can use to analyze, organize, and present information in a persuasive way. The Anatomy of Persuasion literally dissects each step in theĀ persuasion process. Readers will turn their great ideas into tangible realities as they learn how to: * apply the two major principles of communication * perceive the needs of others * present the features and benefits of their idea * understand the subconscious decisions people often make * create a logical, error-free proposal (oral or written) that will win the day.

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