The Abcs of Strategic Communication

Thousands of Terms, Tips and Techniques

Examples include: 25 words that hurt your

resume; A user-friendly Web site; ABCs of

strategic public relations; CBAs of strategic public

relations; Ad placement matters on the Web;

Assessing your writing; Be a better manager;

Business dining: Dos and donts; Convince vs.

persuade; Crafting your resume; Cover letters

that get attention; Fly with less turbulence;

Getting you out there; iPodetiquette; Know your

audiences; Know where you are headed!; Looking

for a job; Making your Web site pop; Planning

your business trip; Pack without wrinkles; Political

advertising; Resolving client reluctance; Telephone

and cell phone etiquette; That all important thank

you note; The 30-3-30 Principle; The 3-Minute Drill;

The dreaded social kiss; The elevator speech; The