Super-Charge Your Sales Team: A Sales Manager’s Guide to Effective Coaching

Are sales cycles getting longer and prospects failing to buy? Is constant discounting of the price eroding your profit margin? Are your sales people busy but not effective because they are focusing on the wrong activities? Are changes needed but you are not sure what to do?

Selling has been compared to sports for years. So much so, that sales people are called the elite athletes of the business world. Why? Both professions are performance based, and their incomes are tied to their ability to consistently over achieve.

Just as professional athletes need advice from expert coaches to achieve peak performance, so do sales people. As a sales manager, you are your team’s coach, and the better you are at coaching, the more successful your sales team will be.

Will making an investment in your coaching skills really help? Absolutely! Leslie Schumacher of Talent Bits & Bytes reports that salespeople who are coached daily outperform other salespeople by 30%! Also, salespeople receiving ineffective coaching averaged only 83% of goal attainment, where as their performance rose to 102% when they then received effective coaching. “Coaching is a powerful tool that managers have at their disposal to improve the capability of their sales teams and that it should be a priority for developing sales talent”. (Harvard Business Review).

Most sales managers would agree that coaching their sales teams is key job function contributing to their success, however few know how to do it properly. In fact, according to studies, only 7% of sales managers were found to be effective at coaching without training.

This ebook looks at the key coaching activities necessary to build stronger sales teams and reach revenue goals. It’s written by Robert J. Weese, a professional sales coach with a proven history of helping sales teams reach record revenue growth. Robert, a former competitive fencer, has decades of experience working with high performance athletes, and he knows the parallels between success in sports and success in sales are rooted in the same framework. This book contains the information and the tools needed to improve your coaching skills and have an immediate positive effect on your sales results.

Do you want to be a better sales manager? Then you need to be a better coach. This ebook will show you how.

- "I love your coaching services Bob. You are a top pro and everything I learn I love knowing it will be practical and make sense going forward."
- “I increased my average sale value by 20% and almost doubled my closing success thanks to Bob’s sales coaching
- "Bob, I wanted to let you know that the sales training session I had with you this morning was the most valuable one I have ever attended."
- “Hey Bob, I really enjoyed your session this week. I like that it’s so customized to exactly what I’m struggling with.”
- “Bob has helped our firm tremendously and is my go-to guy for sales.”