Summary: Enchantment - Guy Kawasaki

Business & Finance, Economics, Development & Growth, Management & Leadership, Management
Cover of the book Summary: Enchantment - Guy Kawasaki by BusinessNews Publishing, Must Read Summaries
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: BusinessNews Publishing ISBN: 9782806233820
Publisher: Must Read Summaries Publication: February 15, 2013
Imprint: Business Book Summaries Language: English
Author: BusinessNews Publishing
ISBN: 9782806233820
Publisher: Must Read Summaries
Publication: February 15, 2013
Imprint: Business Book Summaries
Language: English
This ebook offers a summary of the book "Enchantment" by Guy Kawasaki.

Even if you have an insanely great mousetrap, the world will not beat a path to your door. Everyone’s busy doing their own thing. In practice, the greater your mousetrap is, the harder it will be to get people to embrace it because it will be so different to what they’re used to. Instead of sitting back and hoping you’ll be discovered, you have to get busy enchanting people with what you have. Enchantment is the art and process of turning cynics into believers and then enlisting them in a crusade to tell the world.

Step one in bringing about enchantment is to get people to like you. Step two is to then show you can be trusted. These are the two pillars on whichenchantment is based. If you aspire to enchant others, you need to work at being likable and trustworthy first.

Once you have got likability and trustworthiness under control, there are nine things you can do to get some enchantment working in your favor. Make very certain you do all these things. Your challenge is to get out there and apply this knowledge, reject what doesn’t end up working for you and amplify and enhance what does. Go forth and enchant.

GUY KAWASAKI was previously the chief evangelist of Apple. He is today the co-founder of Alltop.com, an online magazine rack of popular topics on the web, and a founding partner at Garage Technology Ventures. He is the author of ten books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy and Selling the Dream. Mr. Kawasaki has a BA from Stanford University, and MBA from UCLA and an honorary doctorate from Babson College.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
This ebook offers a summary of the book "Enchantment" by Guy Kawasaki.

Even if you have an insanely great mousetrap, the world will not beat a path to your door. Everyone’s busy doing their own thing. In practice, the greater your mousetrap is, the harder it will be to get people to embrace it because it will be so different to what they’re used to. Instead of sitting back and hoping you’ll be discovered, you have to get busy enchanting people with what you have. Enchantment is the art and process of turning cynics into believers and then enlisting them in a crusade to tell the world.

Step one in bringing about enchantment is to get people to like you. Step two is to then show you can be trusted. These are the two pillars on whichenchantment is based. If you aspire to enchant others, you need to work at being likable and trustworthy first.

Once you have got likability and trustworthiness under control, there are nine things you can do to get some enchantment working in your favor. Make very certain you do all these things. Your challenge is to get out there and apply this knowledge, reject what doesn’t end up working for you and amplify and enhance what does. Go forth and enchant.

GUY KAWASAKI was previously the chief evangelist of Apple. He is today the co-founder of Alltop.com, an online magazine rack of popular topics on the web, and a founding partner at Garage Technology Ventures. He is the author of ten books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy and Selling the Dream. Mr. Kawasaki has a BA from Stanford University, and MBA from UCLA and an honorary doctorate from Babson College.

More books from Must Read Summaries

Cover of the book Summary: The World Is Flat - Thomas L. Friedman by BusinessNews Publishing
Cover of the book Summary of Take It Back: Our Party, Our Country, Our Future - James Carville & Paul Begala by BusinessNews Publishing
Cover of the book Summary of The Age of Fallibility: Consequences of the War on Terror - George Soros by BusinessNews Publishing
Cover of the book Summary of The Vast Left Wing Conspiracy - Byron York by BusinessNews Publishing
Cover of the book Summary of American Fascists : The Christian Right and the War on America by BusinessNews Publishing
Cover of the book Summary: Guide to Creating a Cash Machine for Life - Loral Langemeier by BusinessNews Publishing
Cover of the book Summary of Reading Obama: Dreams, Hope, and the American Political Tradition - James T. Kloppenberg by BusinessNews Publishing
Cover of the book Summary: IACOCCA - Lee Iacocca with William Novak by BusinessNews Publishing
Cover of the book Summary: How NASA Builds Teams - Charles J. Pellerin by BusinessNews Publishing
Cover of the book Summary of Imperial Hubris: Why the West Is Losing the War on Terror - ANONYMOUS by BusinessNews Publishing
Cover of the book Summary of What Would the Founders Do? Our Questions, Their Answers - Richard Brookhiser by BusinessNews Publishing
Cover of the book Summary of Culturally Incorrect: How Clashing Worldviews Affect Your Future - Rod Parsley by BusinessNews Publishing
Cover of the book Summary: The CashFlow Quadrant - Robert Kiyosaki and Sharon Lechter by BusinessNews Publishing
Cover of the book Summary of The Party Faithful: How and Why Democrats Are Closing the God Gap - Amy Sullivan by BusinessNews Publishing
Cover of the book Summary of Gusher of Lies: The Dangerous Delusions of "Energy Independence" - Robert Bryce by BusinessNews Publishing
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy