Successful Sales and Marketing Letters

394 Ready-to-Use Letters

Ever struggled to make your follow-up email to your sales appointment say something more meaningful than ""thank you for meeting""?
    Have trouble getting a prospect to commit to more than, ""Email me some information on that, and I'll take a look""?

    How do you introduce yourself as the new BD manager when the inactive account doesn't even remember your company name?

    So what do you put in your proposal cover letter that hasn't already been said in the full proposal?

If these issues present problems when you sit down to write a customer or prospect, you're not alone. But if you're a sales professional or entrepreneur, then you know that writing letters and emails to your prospects and clients can be your most powerful sales tool.

But is it? Really? Or is that the ""paperwork"" that gets put off until overcome by events?

Unlike the spoken word that quickly fades from memory, the written word has staying power - power that can deliver your message while building lasting relationships.

And if you're a business development or marketing manager, then you know that writing sales letters and marketing emails is a valuable and necessary part of your job. But writing can eat away hours and hours of your time!

Successful Sales and Marketing Letters provides you with an effective, fast way to generate powerful prose on all the routine and sensitive issues you face each day:

    Setting up sales appointments

    Following up on client and prospect meetings

    Dealing with disgruntled customers

    Introducing new products or services

    Announcing the discontinuation of a product or service

    Encouraging a distributor to increase volume

    Raising prices

    Introducing a new business development manager to the territory

    Reactivating ""inactive"" accounts

    Changing the commission structure

    Handling credit and collection issues

    Requesting testimonials

    Asking for referrals

    Engaging clients or prospects with ""staying in touch"" contacts

    Getting people to complete your customer satisfaction surveys

This collection of 399 sample sales letters and emails will save you time, increase your sales, open new business development opportunities, strengthen your marketing position, and increase goodwill among your customers and employees.

These sample sales letters and marketing letters are grouped into these main categories. You'll find sales letter templates to handle the entire customer experience A-Z:

-- The Sales Cycle (106 sample sales letters)
-- Routine Customer Transactions (82 sample sales letters)
-- Goodwill and Ongoing Customer Relations (41 sample sales letters)
-- Sales and Marketing Management (82 sample sales and marketing letters)
-- Credit and Collection (77 sample letters)

How to Use This Successful Sales and Marketing Letters Package

You have two choices. Either . . .

1. Download the PDF package and select the samples sales letter or marketing letter you need. Then copy and paste it into Microsoft Word or any other word processor. Send it out.

2. Read samples to ""get the flavor"" of what the sales letter or marketing letter should say. Then ""pick and choose"" sentences you like to use in composing your own sales letter.

Total Number of Marketing and Sales Letters: 399
Total Number of Situations/Topics: 101

If you need a sales letter or marketing letter to communicate your message clearly, concisely, and compellingly - and you don't have the time or the skill to find exactly the right words - this collection is your answer. Author Dianna Booher has ""handled the paperwork"" so you can get on with what you do best-selling in person and on the phone!

Successful Sales & Marketing Letters
Written by Dianna Booher
Award-winning author of 44 books published by Simon and Schuster/Pocket Books, Random House/Ballantine, McGraw-Hill, Wiley, Warner, and Thomas Nelson