Strategy and Communication for Innovation
Integrative Perspectives on Innovation in the Digital Economy
Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
| Author: | ISBN: | 9783319495422 | |
| Publisher: | Springer International Publishing | Publication: | March 6, 2017 |
| Imprint: | Springer | Language: | English |
| Author: | |
| ISBN: | 9783319495422 |
| Publisher: | Springer International Publishing |
| Publication: | March 6, 2017 |
| Imprint: | Springer |
| Language: | English |
This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.
This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.
