Strategic Sustainability
Why it matters to your business and how to make it happen
Business & Finance, Business Reference, Business Ethics, Management & Leadership, Motivational
| Author: | Alexandra McKay | ISBN: | 9781351275385 |
| Publisher: | Taylor and Francis | Publication: | September 8, 2017 |
| Imprint: | Routledge | Language: | English |
| Author: | Alexandra McKay |
| ISBN: | 9781351275385 |
| Publisher: | Taylor and Francis |
| Publication: | September 8, 2017 |
| Imprint: | Routledge |
| Language: | English |
In many businesses sustainability is one person’s passion and responsibility. A large part of their job becomes selling sustainability to other people in the business.This book offers arguments, information and tactics will help that person get the buy-in they need to move sustainability forward in their business.Strategic Sustainability: sets out why sustainability matters to businesses – the benefits to you and your stakeholders; shows how to identify the biggest issues, impacts and wins for your business; helps you identify the resources you will need to put sustainability at the heart of your business; outlines key reasons why businesses that are not multinationals should take action on sustainability, and how to do it; looks in detail at how to integrate sustainability with business strategy and mission.Sustainability is of strategic importance to a business. This book makes an airtight case for why action is essential and how sustainability can help a business not only survive but thrive in competitive marketplaces.
In many businesses sustainability is one person’s passion and responsibility. A large part of their job becomes selling sustainability to other people in the business.This book offers arguments, information and tactics will help that person get the buy-in they need to move sustainability forward in their business.Strategic Sustainability: sets out why sustainability matters to businesses – the benefits to you and your stakeholders; shows how to identify the biggest issues, impacts and wins for your business; helps you identify the resources you will need to put sustainability at the heart of your business; outlines key reasons why businesses that are not multinationals should take action on sustainability, and how to do it; looks in detail at how to integrate sustainability with business strategy and mission.Sustainability is of strategic importance to a business. This book makes an airtight case for why action is essential and how sustainability can help a business not only survive but thrive in competitive marketplaces.
