Strategic Social Media

From Marketing to Social Change

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Strategic Social Media by L. Meghan Mahoney, Tang Tang, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: L. Meghan Mahoney, Tang Tang ISBN: 9781118556900
Publisher: Wiley Publication: September 15, 2016
Imprint: Wiley-Blackwell Language: English
Author: L. Meghan Mahoney, Tang Tang
ISBN: 9781118556900
Publisher: Wiley
Publication: September 15, 2016
Imprint: Wiley-Blackwell
Language: English

Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.

  • Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform
  • Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future
  • Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share
  • Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour
  • Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.

More books from Wiley

Cover of the book Assessments in Forensic Practice by L. Meghan Mahoney, Tang Tang
Cover of the book Chemical Reactor Analysis and Applications for the Practicing Engineer by L. Meghan Mahoney, Tang Tang
Cover of the book Aeolian Geomorphology by L. Meghan Mahoney, Tang Tang
Cover of the book PHP and MySQL 24-Hour Trainer by L. Meghan Mahoney, Tang Tang
Cover of the book How to Speak So People Really Listen by L. Meghan Mahoney, Tang Tang
Cover of the book Diabetes Mellitus and Oral Health by L. Meghan Mahoney, Tang Tang
Cover of the book Inspired Philanthropy by L. Meghan Mahoney, Tang Tang
Cover of the book Family Trusts by L. Meghan Mahoney, Tang Tang
Cover of the book Metabolic Risk for Cardiovascular Disease by L. Meghan Mahoney, Tang Tang
Cover of the book Honglou Fortune by L. Meghan Mahoney, Tang Tang
Cover of the book Mechanics of Materials For Dummies by L. Meghan Mahoney, Tang Tang
Cover of the book Photoelectrochemical Solar Cells by L. Meghan Mahoney, Tang Tang
Cover of the book CWSP Certified Wireless Security Professional Study Guide by L. Meghan Mahoney, Tang Tang
Cover of the book Patient and Public Involvement Toolkit by L. Meghan Mahoney, Tang Tang
Cover of the book Practical Applications in Engineering by L. Meghan Mahoney, Tang Tang
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy