| Author: | Miriam Mennen | ISBN: | 9783640855353 |
| Publisher: | GRIN Verlag | Publication: | March 9, 2011 |
| Imprint: | GRIN Verlag | Language: | English |
| Author: | Miriam Mennen |
| ISBN: | 9783640855353 |
| Publisher: | GRIN Verlag |
| Publication: | March 9, 2011 |
| Imprint: | GRIN Verlag |
| Language: | English |
Seminar paper from the year 2011 in the subject Business economics - Operations Research, grade: 1,2, University of Sunderland, language: English, abstract: The following report presents a strategic analysis of the British Broadcasting Corporation (BBC). In order to analyse the external environment and potential advantages and disadvantages, the BBC faces, a PESTEL analysis was conducted. Porter's Five Forces analysis was applied, so that the competitive environment can be illustrated. The generation of value will be evaluated with a value chain analysis. Concluding, a SWOT analysis is exploiting the BBC's strength, weaknesses, opportunities and threats.
Seminar paper from the year 2011 in the subject Business economics - Operations Research, grade: 1,2, University of Sunderland, language: English, abstract: The following report presents a strategic analysis of the British Broadcasting Corporation (BBC). In order to analyse the external environment and potential advantages and disadvantages, the BBC faces, a PESTEL analysis was conducted. Porter's Five Forces analysis was applied, so that the competitive environment can be illustrated. The generation of value will be evaluated with a value chain analysis. Concluding, a SWOT analysis is exploiting the BBC's strength, weaknesses, opportunities and threats.
