Start-up
A Practical Guide to Starting and Running a New Business
Business & Finance, Finance & Investing, Corporate Finance, Management & Leadership, Production & Operations Management
| Author: | Tom Harris | ISBN: | 9783319945477 |
| Publisher: | Springer International Publishing | Publication: | August 7, 2018 |
| Imprint: | Springer | Language: | English |
| Author: | Tom Harris |
| ISBN: | 9783319945477 |
| Publisher: | Springer International Publishing |
| Publication: | August 7, 2018 |
| Imprint: | Springer |
| Language: | English |
This guide for aspiring entrepreneurs provides expert advice on every aspect of launching a new business. It is designed to be of particular value for academics wishing to exploit the commercial value of a new technology or business solution. Inspiring and readable, it shows how to evaluate the strength of a business idea, how to protect inventions, reviews legal steps and responsibilities, shows how to position products in the market, how to create a business plan and raise initial capital. Case studies, exercises and tips demystify the process of starting a business, build confidence and greatly increase the chances of success.
This guide for aspiring entrepreneurs provides expert advice on every aspect of launching a new business. It is designed to be of particular value for academics wishing to exploit the commercial value of a new technology or business solution. Inspiring and readable, it shows how to evaluate the strength of a business idea, how to protect inventions, reviews legal steps and responsibilities, shows how to position products in the market, how to create a business plan and raise initial capital. Case studies, exercises and tips demystify the process of starting a business, build confidence and greatly increase the chances of success.
