Sport as a Business
International, Professional and Commercial Aspects
Business & Finance, Economics, International Economics, Management & Leadership, Planning & Forecasting
| Author: | ISBN: | 9780230306639 | |
| Publisher: | Palgrave Macmillan UK | Publication: | May 17, 2011 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | |
| ISBN: | 9780230306639 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | May 17, 2011 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
Sport has a number of distinctive characteristics whichimpact onthe extent of its globalization. This book seeks to gain a deeper understanding of the unique development in sports, its governance, its logic of co-creation of value and the advancement of the industry towards internationalisation, professionalization and commercialization
Sport has a number of distinctive characteristics whichimpact onthe extent of its globalization. This book seeks to gain a deeper understanding of the unique development in sports, its governance, its logic of co-creation of value and the advancement of the industry towards internationalisation, professionalization and commercialization
